Fans, teams, artists, brands and manufacturers together in one intelligent platform — displayed and shared on KRÜ and on KRÜGEAR wearables and items.
Krush my button to get me
At home, at the game, at the concert, at the bar with your buddies. KRÜ was designed for those moments — rib back and forth with your Krumates, share Kruviews, Krupics and Krubits, and stay the smartest fan in the room.
Your circle — the fans you actually watch games with.
Full-screen designed moments you send in a tap.
Your photos, KRÜ-styled, on the board.
Quick takes sent live as the game unfolds.
Every moment lands as a living tile. Tap to relive. Reply and it splits into a conversation.
Your feed is your fandom — your teams, your artists, even your kid's college games. She never feels new twice.
One button. Press and hold to talk to KRÜ — or swipe: up for a Krupic, left for a Kruview, right for a Krubit, down to text her when you can't talk. From KRÜ you can do everything: send messages, update your profile, get team and artist facts, add a team, shop, and more.
Capture a moment and send it to your Krumates.
A three-second designed moment, in one swipe.
A quick take, sent live as the game unfolds.
When you can't talk, type it instead.
Same moment, on the fan — every KRÜGEAR panel lights up with the play, in and out of the stadium.
Your gear lives where you do. Every KRÜGEAR item you own is commanded from KRÜ — and everything you add from the KRÜSTORE enhances KRÜ's intelligent capabilities and your KRÜGEAR's performance.
New drops, member-only gear, and brand items — all in the store you already live in. Your discount applies at checkout, in her voice.
Every KRÜ-enabled item you own appears in your KRÜGEAR panel — live preview, sync mode, and display controls for each one.
Light up your jersey for the game, flash your cooler at the tailgate, dim your hat at the bar — all from the same screen.
Every KRÜGEAR you add gives KRÜ more to run — more surfaces, more moments, better performance. The more gear, the smarter the show.
Branded Kruviews, custom voices, KRÜGEAR products, and team and artist merch — all from one platform, with exclusive offers and savings.
Kickoff. The big play. The final horn. Every following fan's screen and gear reacts the second it happens. And your storefront lives inside KRÜ.
A stadium of phones and jerseys becomes one display.
You trigger moments; fans opt in by following you. Identities never touched.
Your announcements and drops land on every follower's board.
Game-day looks for sale or for promotion — fans send them for you.
Your official store, right where your fans already live.
Four channels through the KRÜSTORE:
Your drop lands as a gold-tagged Krumb on the fan's board — one at a time, unmistakably yours.
Three-second spots on display-enabled gear — jerseys at the bar, coolers at the tailgate. Your colors on the crowd.
Branded Kruview templates fans open full-screen — and send to each other.
Your products, in the store fans already shop, measured by real moments — opens, sends, keeps, deletes.
Fans decide which brands reach them. Attention on KRÜ is earned — which is why it's worth having.
Reach a fan the minute their team scores and their gear is lit.
Sponsored moments on jerseys, coolers, and flags at the tailgate and in the stands — with each fan's opt-in.
Opens, sends, keeps, deletes — how fans really treated your drop.
KRÜ for fans who live at concerts and raves. LED wearables — jackets, shirts, shoes, hats, beanies, robes, flags, and wrist bands — sync to your performance in real time, and advertisers pop in, on your terms, to reach a crowd that's already lit.
Your show drives every wearable in the crowd — they pulse with the music, the drops, the encore.
Brands buy moments between songs — a three-second ad across the crowd's wearables. You approve it, you get paid.
New dates and drops land in your fans' feeds the moment they happen.
Your voice, your styles, your merch — direct to the fans who love you.
Nike, Under Armour, Puma, Kuhl, NOBULL, Hurley and every clothing and item maker — build KRÜ-enabled products with KRÜ's exclusive hardware spec for wearable and item displays. Hats, shoes, coolers, flags, blankets, chairs: any item with a surface can now have a display connected to KRÜ.
KRÜ's patented wearable display panels, customized to your product — you design the item, the panel makes it play.
The KRÜ design spec, a firmware kit, and a simulator that plays real KRÜ moments on your design before it's built.
Pass the suite and fans claim your gear day one — in her app and in the KRÜSTORE.
From global brands to boutique shops — if it has a surface, it can be KRÜ-enabled.
T-shape panel
Contoured panel
Square panel
Rectangular panel
Flexible substrate
Dense LED matrix
KRÜGEAR control box
Phone + KRÜ appManufacturing spec & SDK available to partners under NDA.
Teams, artists, clubs, stadiums, venues, brands and manufacturers all join as KRÜ Bosses — one business dashboard to sell, advertise, and build on KRÜ.
Team gear, tailgate gear, NIL gear for players, and merch — direct to fans in the KRÜSTORE.
Your drops land on fans' boards through Krumbs, and sponsored moments run through KRÜ chat on the KRÜ app — on the fan's terms.
Advertising that leaves the app — onto jerseys, coolers, flags, and every KRÜ-enabled item the fan owns.
Everything a KRÜ Boss needs to build — APIs, SDKs, and KRÜGEAR exclusive hardware specs, right in the dashboard.
Design branded Kruviews fans open full-screen — and send to each other.
Command group displays — waves, patterns, and stadium moments that turn every fan and every KRÜGEAR item into a pixel of a much larger display.
All KrüBoss partners enter through the KrüBoss door at the top of this page — KrüBosses get Keys too: one Key loads your own KrüBoss dashboard. Partners are added and managed from the main KRÜ Business Dashboard.
Enter with your KrüBoss KeyThe KRÜGEAR Jersey is the first KRÜGEAR wearable and the KRÜGEAR Flag is the first KRÜGEAR item in product development — coming soon! Look for more KRÜGEAR displayed here as we work with manufacturers to make more things.
One garment, four pixel-matrix panels — chest, back, and both sleeves. Team logos, scores, and brand moments light up in real time, in and out of the stadium.
Team logo → energy wave → player number → touchdown → victory. The jersey follows the game.
Team Mode, Event Mode, Custom Mode, and AI Mode — KRÜ designing the display in real time.
In the stadium, thousands of jerseys become one display — every fan is a pixel.
5–6 hours of playback with magnetic induction charging, claimed to the fan's Key.
A full LED whip and flag, KRÜ-run from the app — real hardware, in development now.
A life jacket and a ski pole will be revealed soon.
Patents pending — Serial No. 19/786,420 · KRÜGEAR exclusive hardware specs and SDKs
KRÜ is your exclusive AI companion. Talk or text for updates, predictions, news, and calendared events — and everything you say, she remembers, adds to your calendar, and keeps you updated on.
Hold the button and just talk — or type. KRÜ answers in her voice, in real time.
Scores, odds, breaking news, and what's about to happen — before it does.
Mention a game, a drop, a date — KRÜ adds it to your calendar without you asking.
Reminders, game-day moments, and the things you told her to watch — she follows up so you don't miss them.
Every plan gets the full KRÜ — the button, the feed, the board, the intelligence. Your plan sets your limits and your KRÜSTORE discount.
Full tether, full talk, full feed. Receive everything. Metered sends & game-day ribs. Stock voice.
More sends, more game-day ribs, one extra voice, one Kruview style of your choice.
Unlimited Krupics, Krubits, Kruviews & ribs. Voices and styles unlocked. Game-day modes. Priority moments.
All of Member, plus: every voice & style included, create-your-own voices, first access to drops, KRÜ Mode priority at events.
Prices shown are launch placeholders. Every item in the KRÜSTORE carries its real price — your discount applies at checkout, in her voice: "$4.99… Founder discount: it's yours."
Krush my button to get me